If you haven’t been paying attention to pop media (by I guess actually living a life like a functioning person who doesn’t analyze these things), “nostalgia rules” right now. When it comes to pop culture right now, the 80’s and now 90’s (to early 00’s in a way) in particular are back, and along with it the strong smell of nacho and cool ranch flavored snacks, and boy is it strong.
Now, being nostalgic is nothing new; society and pop culture is always nostalgic over something that came before. As a creative writer myself, hardly any of my original pieces or adaptations are modern. My work is set all over creation with a slight aesthetic bias towards 1900’s-30’s. If it is modern, there’s a decidedly mid-century aesthetic. I’ve been told I dress and look like a grandpa and or a 50’s/60’s singer. Despite actually being 300 years old, I’ll accept the latter. I’m all about nostalgia. I understand. Oh do I understand. But we’re in the midst of an epidemic of nostalgia when it comes to movies, television, animation and kid’s media. Is it a good thing? I say yes…and no.
Younger creatives having grown up or born in the 80’s and 90’s are finally starting to land big creative gigs, particularly the director’s chair. Thus many current cartoon series like Gravity Falls, Adventure Time, Bee & Puppycat, Steven Universe, The Amazing Adventures of Gumball and Regular Show, etc, all have pronounced “retro” aesthetics or leanings one way or another and show signs of their creator’s relative young ages and influences. It’s affectionate. Dare I say cute. The influence of anime on creators who grew up with it without exactly imitating the Japanese style is also showing up in shows more and more and that cross-pollination of influence is exciting (see Steven Universe, Bee & Puppycat in particular). So called “90s kids” and post 00′ current teenagers and tweens pushing the trend are generally innocuous (if not obnoxious). This is all good (in moderation).
Now, don’t get me wrong; in general the 90s was a crazy interesting time when it came to TV so I’m not knocking peoples fascination with the era here. While often cheesy, diversity was at it’s highest with live action prime-time shows, as was creator-controlled cartoons after the 80’s “Dark Ages”. Fox, WB, Nickelodeon and Cartoon Network and to an extent Disney too killed it with their animated offerings. If looking at these eras and using inspiration from certain shows means we get good new media, so be it, bring it on.
However, this fascination for this 80s-00’s era has a side effect ; properties and icons of that era are now being resurrected, continued and or retooled en masse in a way I’ve never really seen before in terms of number. And it’s both awesome, but also sort of a problem.
2014 alone launched Girl Meets World, the sequel show to Boy Meets World. There is the highly anticipated but woefully deficient thus far (in my opinion, more on that later) Sailor Moon Crystal reboot and of course the new (and justly so) critically panned but successful Michael Bay‘s Teenage Mutant Ninja Turtles live-action film reboot. Not to mention his continued mess that is the Transformers series (whose box office numbers while still astronomical are, after four films, starting to wane here in the States). Godzilla also stomped its way into a new American film (franchise) and another Jurassic Park film Jurassic World is forthcoming.
Toei (spearhead of Sailor Moon Crystal) has announced a new season of Digimon for the franchise’s 15th birthday, this time starring the original first (and possibly second) series cast after years of different casts and realities. The Powerpuff Girls (minus their original creator) returned in a TV special with a new look and a new series has been announced to return to Cartoon Network in 2015/2016. A live action Jem and the Holograms film has been announced, a Rainbow Brite and a Lion King sequel animated series are also in production. Disney also has a Snow White and the Seven Dwarves reboot of sorts with the new show The 7D. Former PBS darlings Magic School Bus and Reading Rainbow are set to return too. Netflix in addition to gaining Magic School Bus has also bought rights to Clifford The Big Red Dog among others so additional new series are also most likely forthcoming. Sonic the Hedgehog has additionally given a new look and a new upcoming show and game. Courage The Cowardly Dog’s creator John Dilworth has a short clip of presumably a new short in CGI which many believe will be a bid to a resurrected series (I’d say this is a good thing, since it wouldn’t content wise change much). The list goes on and on. (Know of any other resurrections going on? Comment and let me know any I missed.).
Now, all of this resurrection and revamping is not inherently a bad thing. Felix The Cat, Popeye, Betty Boop, Mickey Mouse, Superman, Batman & Robin, all have persisted more or less for over seventy years due to reinvention. Everyone needs Magic School Bus and Reading Rainbow in their lives. Unless it’s sexifying Queen Frostine and then demoting her to a princess instead in Candyland (I’m coming after you Hasbro) most of the time these retools for properties are harmless and gradual and have been occurring as long as a property is seen as viable. Scooby-Doo and Teenage Mutant Ninja Turtles are two examples of franchises (not just characters) that continue to go on via periodical retooling and repackaging, (Zombie Island & Witch’s Ghost are superior when it comes to Scooby, however in my humble opinion). It would be great for more franchises to perpetuate in such a flexible manner.
However the sheer number of titles being retooled or revisited all at once right now raises an eyebrow. Why revisit Lion King 20 years later? Why Rainbow Brite? Why now? And like the answer is “Why not?” and…they’re right. And that is what is frustrating.
With each of these backwards revivals, unless super unique, it means we have one less totally “original” show or content being worked on. One that could have very well become a classic if given a chance. And that is where the heart of my concern is. These sequels and revivals are great, but when is enough, enough?
The revamps can indeed be quality well made productions with distinctive art, etc, but there is no assurance they will be successes either (see Thundercats reboot, which looked visually amazing from what I remember, Sym-Bionic Titan as another gorgeous show ended too soon and ugh, Loonatics Unleashed as an example of what not to do period).
I find the reluctance to try new things with no ties to an established property a bit boring. I fear that when revisiting these properties as quickly as we are, executives will jump onto the “nostalgia” bandwagon and instead of something happening more organically; we’ll be getting many cases of hastily resurrected and sub-par material (who wanted a Dumb & Dumber sequel exactly?). It becomes more about making things just to make them and get those “nostalgia dollars” than actually retooling something. This is creativity-wise pretty bankrupt.
Ironic enough, for all it’s line’s previous saccharineness, My Little Pony Friendship Is Magic is a good example of a revamp avoiding such issues and stands alone in addition to being a new face to an old franchise.
An example of what I’m worried about will be the norm? Sailor Moon Crystal. Sailor Moon is a juggernaut of a franchise and an anime, but it’s new “closer to the manga” anime Sailor Moon Crystal is woefully deficient. I know it means a lot to people, it means a lot to me. Which is why I’m really frustrated. It’s not a particularly well animated production. It’s stiff and lacks fluidity and humor. The animation is wonky at best, hidden underneath CGI.
Now, it seems to be getting better, maybe as of episode 4, but up until now it’s been riddled with mistakes and an inability to really stay on model. I am hoping things get better; Sailor Moon Crystal was delayed for two years, the show is bi-weekly, and yet we still get a Doritos-skulled Usagi and company serving shades of middle school “How to Draw Manga” anatomy. The draftsmanship is just not there. Well maybe it will be. The recent episode looked much better and they just made a big departure from the manga this week plot-wise as well, so I hope this means good things.
The question is, considering the route they went with this show, the lack of being aired on TV, the supposed low budget, the really sloppy artwork (aside from backgrounds) is this really a new era f0r the franchise or are we just riding a nostalgia wave just to ride a nostalgia wave? Doesn’t Sailor Moon deserve better than this?
If we must revisit a property, why not take a chance to really mix things up and present a really fresh and entirely original new version of said franchise? I want things done well. I’m talking taking more creative risks. I also want to see new things, original things given a better chance. I see so many fresh new ideas and takes on things both for established properties and original stories and concepts from young people on tumblr, my friend’s own work, and elsewhere online. We’re hungry for cool concepts. There is so much we could be doing.
We’re being told to look back, and while I’m happy to, I think out of anyone we’re also more than ready to look forward too.
Max Eber
Staff Writer
Twitter: @maxlikescomics
Continuing last weeks thoughts when it comes to children’s media is giving credit and acknowledgement to current media in particular children and family animated TV shows that are getting it right in terms of teaching good things, having proper representation or challenging usual tropes and stereotypes and presenting them all in a manner that is not only helpful to teach kids but is entirely organic and does so rather effortlessly alongside it’s entertainment value. I think the key thing to have a successful piece of media is, and I think this is why Nintendo and their properties are so popular; you need to create material nearly anyone could get something out of and enjoy without it dumbing itself down for anyone.
This is why, barring some generational and racist issues here and there and overt violence, I find the original “for everyone” Tom & Jerry, various MGM shorts and Warner Bros. Merrie Melodies and Looney Tunes shorts (especially those that were literary and theater filled adaptations such as What’s Opera Doc) all shown before movies in the 30s and 40s and 50’s, are fundamentally the best examples of providing fun for everyone involved but being smart about it. Today we have a bit more substance in our television cartoons but to a degree in some ways, but cartoons were also in other ways dumbed down much too much to be exclusively “for kids” and it’s taken a long time to get that sophistication back. We had that in the 90’s but it sort of fizzled a bit. When’s the last time a cartoon parodied The Barber of Seville? I find the need for that kind of generality, both erudite humor and allusions and then slapstick is important.
The new wave of kids and family entertainment that are coming to TV as of late are proving that after what seemed to be a bit of a lull, the animation field is getting it’s legs back and are producing more and more daring and or interesting series again after the very much creator driven 90’s trend in animation which brought many smart classics had lost its steam in the mid 2000’s. The tackling of certain real world issues and circumstances are being presented in less of an overt preaching and instead are as mentioned, being presented much more subtle and yet incredibly strong manner. I’d like to at least acknowledge some of the cartoons meant for kids and teens and beyond that I know of that are doing just that;
While I am not a fan, as mentioned last week My Little Pony: Friendship Is Magic has since it’s debut won a lot of praise in belying the expectations one could have about a show that features brightly colored magic ponies, by avoiding tropes both in dealing with gender and just usual tropes period that would normally afflict or what you may (unfairly stigmatized) expect from a series that looks like this and instead is a whole lot more smart. And of course its eponymous “brony” or “bronies” fanboy title for grown men who are fans of the series is notable, but personally I think is a bit counterproductive towards showing or reiterating that anyone should and do enjoy it, and that it’s okay to enjoy it. You don’t have to set aside a separate label for yourself as that reinforces the idea that “I shouldn’t like this (most likely because I am a man) but I do because it’s awesome so I should get a moniker” instead of “I just like this and I am a fan of the show because it’s awesome and you should like it too”. That discrepancy aside I think it’s at least worth mentioning as a player in this new wave of animated media.
Gravity Falls is a unique odd-ball of a show for Disney whose animated TV shows were always at least for me, lacking something, some sort of je ne sais quoi that never quite gelled all the time. It may be the strange programing schedule or how they handled seasons on the Disney Channel as opposed to Cartoon Network and Nickelodeon. Whatever it may be, their shows lacked something and I could never understand what it was. At long last in a way they have found that je ne sais quoi in Gravity Falls. Why? Because it, for all the world, resembles in content, aesthetics, characters and overall widget series fun a classic Cartoon Network cartoon or at least what that station has become known for. Not a Disney show. And perhaps that is the difference. The series features twin protagonists Dipper and Mabel Pines dealing with supernatural and other strange occurrences. The series can probably be effectively praised for its use of a female character as a lead in a duo, and not just the lead but in a way the lead comedic relief as Mabel is the more outrageous one of the two siblings. Their positive sibling relationship is also unique where most cartoons pit siblings against each other. Other elements I think really set it apart include Dipper being a big fan of bubblegum pop and other quirks that even if really bizarre ring true and relatable. I know for a fact it is a big favorite of my young nine and six year old cousins.
Adventure Time is a huge absolute huge player in helping get even more and more progressive shows on the air. It’s original pilot and overall original seeming purpose was to be a purely widget series; random, trippy and chaotic for the sake of being. However as it has gone on the show has revealed through stellar writing not only a very complex plot about a post-Apocolyptic war world but also attacks and inverts issues, tropes, and lessons that adolescents (and admittedly a ton of adults) need to know. The show has in many ways tackled without being too overt or preaching but always blunt and beautifully executed episodes with topics on gender and gender stereotypes (Jake the Dog’s recent children with Jake Jr’s appearance and name exemplify this) transgender aspirations, (attempted) suicide, self-confidence and self-image, fitting in, autism, parental issues, abuse in relationships and dealing when a loved one has Alzheimer’s. The list of the good things the show has tackled amidst the wackiness is astounding and gutsy. Even the lecherous once main villain Ice King has been given a tragic and interlocking story with Marcelline the Vampire Queen explaining his history with the said Alzheimer’s analogy. There have been progressive growths in character too. Finn has matured rather naturally. Princess Bubblegum has changed from “just a princess” and love interest who gets kidnapped a lot in the pilot to a fully (candy) fleshed out character, a mad scientist genius and a deliverer of lots of important lessons at times, and is also person who makes mistakes and is overall someone who can in fact take care of herself. The embrace of the gender-bent world of Fiona and Cake into animated form is also highly commendable. It keeps just getting better and better too. I could have an entire article about the show.
Other things to keep an eye on are another new Cartoon Network series called Steven Universe by Rebecca Sugar, the first cartoon by a female creator to be featured on the channel. The show’s star, Steven is the sole boy character in a family-like team of intergalactic magical girls called The Crystal Gems. The premise is that unlike his three teammates and sister figures, Steven’s own power gem has not activated and the series is thus his coming-of-age story in dealing with that and finding his purpose. Steven is not an idealized hero; chubby, stout and curly haired he’s not a poster-child and is not the generically good looking and unoffensive adolescent lead like Ben in Ben-10 and all it’s subsequent sequels. I have a feeling he will be immensely popular because of his struggle and his atypicalness and the emphasis on his female team-mates. It will probably be popular as well because of it having such a skewed gender ratio. You almost never have that many girls to male ratio in something, so it’s interesting to finally get a series that has the token boy instead of the the token girl on a team. Another are the Super Best Friends Forever shorts featuring Batgirl, Supergirl and Wondergirl on Cartoon Network’s DC Nation blocks. While short and snappy the shorts have a lot of potential especially since it repeats the forever recurring and winning formula of “blonde, brunette, redhead” trope which Powerpuff Girls has long held the crown for when it comes to female animated heroines (not to sideline Josie And The Pussycats and the revived Totally Spies!). The Powerpuff Girls themselves are set to return in a stylish new redesigned special (which may be a test in the waters for a revival series at least I theorize it to be) later this year and are back in a monthly comic from IDW as well. Other shorts such as Amythest and Thunder and Lighting continue the trend of female starring cartoon shorts which if popular enough could be promoted to their own T V shows like Teen Titans Go!
It is interesting to note that three of the above cartoons have two people in common; Lauren Faust and Rebecca Sugar. Lauren created My Little Pony: Friendship is Magic and SBFF. Rebecca was a writer and storyboarder for Adventure Time. It’s not that ironic that the two people burning up the animation scene and are forging gender-breaking and just overall good progressive narratives that don’t talk down to or underestimate the viewer, are women.
Food for thought overall. I’m sure many already watch these shows, but if you don’t you most certainly should give them a try or let your kids watch them despite some of their bizarreness or perceived at times crudity. Next time I will continue this conversation about media by showcasing some comics (Princeless and the not yet released Earthward) that I feel are also exemplifying good media, and then what shows and media are surprisingly, not as good or progressive as people hoped they would be.
Do you have any good comics and other shows YOU think are getting it right? Let me know, I’d like to start an open conversation.
Max Eber
Staff Writer/The Doctor
max@ihogeek.com
Twitter: @maxlikescomics