The thing most of us forget about the gaming industry is that the entertainment value of what they provide for consumers is only half of the equation. It’s still an industry – and surrounding all of the fun gameplay and epic stories are the business deals that happen just outside our field of view. So perhaps not a lot of people thought much of the fact that Activision Blizzard acquired King Digital this week. Some folks scratched their heads. Some probably didn’t register more than a “meh” before they went on about their day. I on the other hand went full on metageek, paying attention not to the fact that Diablo just bought Candy Crush, but more to the fact that the deal involved money to the tune of $5.9 BILLION.
If you want to put that to scale, Microsoft paid Mojang about $2.5 billion for Minecraft. And for some real perspective – Disney paid roughly $4 billion for the Star Wars franchise – $2 billion less than the Candy Crush deal. Let that sink in for a minute, because that is incredible.
Activision Blizzard is home to the wildly popular Call of Duty franchise and the realms of Warcraft, Starcraft, and Diablo. King Digital, famous for its mobile and browser-based games, is most famous for bringing us Candy Crush. And on its face to most people it could seem like a pretty random buy. The former makes mega-large scale games in the FPS, fantasy and MMO space, while the latter caters to mobile, with what some would call “casual” gaming. They’re two companies that have close to zero overlap in any gaming sector. And that’s why it makes sense. The acquisition gives Activision Blizzard a foothold in an area they’ve yet to really conquer, with the exception of the free-to-play Hearthstone now available on smartphones and tablets.
As software and games change, it’s a clear trend that mobile is the new hotness. The current generation has grown up with solid mobile platforms which include increasingly strong smartphones. This is especially true with younger gamers 17 and under, according to global information company The NPD Group. And even from my personal experience, when I’m traveling (and let’s face it, even when I’m in the office) there’s never a shortage of people tapping away at their touchscreens getting their game on.
I myself have been epicly thrashed in Hearthstone on my phone during my lunch in my office – sandwich in one hand and disappointment and sadness in the other, thanks to Thrall and his incessant totem dropping.
So given the trend, why spend dollars creating something to compete in that space when it’s more effective to acquire a group that already does it well? Picking up King Digital brought in a lot of talent with a ton of experience in the mobile gaming space, which opens up a lot of opportunities to not only create new IP, but to bolster their existing game lines as well. That had to be Bobby Kotick’s thinking, probably spurred on by the success of Hearthstone.
And I have a sneaking suspicion that King Digital’s 474 million monthly active users had something to do with it too.
The fact of the matter is that this deal will have almost zero effect on the 474 million candy crushers out there, but could prove to bring some enhancements or new features to the Activision Blizzard franchises that we love. Early this year they released Call of Duty Online in the Chinese market, spearheading the movement to bring their well known franchises to mobile and pick up a new audience for their games. Let’s be real, not everyone is drinking the Kool Aid in Azeroth, and there’s a lot of players they could now provide more content to that they couldn’t before.
According to Bobby Kotick in the official press release:
The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
Well there’s that, and also the deal makes a pretty penny for King CEO Ricardo Zacconi.
So what’s my verdict? I get the deal and it does make sense to me. I’m not completely convinced of the valuation – there’s a lot of financial mumbo jumbo I’m not going to bore you with – but the deal itself makes sense. I feel like Activision Blizzard now having a crew of mobile experts and a platform to work from could really enhance Hearthstone as their current big mobile game, but also allow them to make Battle.net bigger and better, and spark some creative revitalization for some franchises that, to be quite honest, have gone a bit stale. And my hunter, my barbarian, my monk, my crusader, and myself – all hope that I’m right. We’ll have to wait until Spring to find out.
Tushar Nene
Staff Writer
@tusharnene
To help celebrate our theme of togetherness, I’ll be featuring top news from a crucial event for millions of fans and players: BlizzCon. Each year Blizzard Entertainment showcases news and upcoming products for thousands of fans, instilling a deep sense of community with in-depth content and providing a place for friends to congregate from every part of the globe. This year I am hoping to see quite a bit of news centered around Overwatch, Hearthstone, World of Warcraft, and the upcoming Warcraft film.
Featuring among the opening celebrations on Friday is the first trailer for Duncan Jones’s Warcraft. Early reactions from San Diego Comic Con footage and the 15 second teaser have been hailed the visual effects to be extraordinary.
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After the opening celebrations the convention breaks off into 4 halls, each containing events tailored to showcase competitions, news cinematics, and developer panels.
Alongside those events the Main Stage and convention floor will feature demos for upcoming releases, various vendors for prized BlizzCon swag, and the famed BlizzCon Costume Contest.
My wishlist for this BlizzCon is to hear some specifics regarding the currently in closed beata Overwatch game, currently estimated to be a game changer among the first person shooter genre. Also I wouldn’t mind hearing some details on the upcoming expansion of World of Warcraft, Legion; revealed earlier this year at GamesCon.
If you can’t attend this awesome event in person, Blizzard also sells a virtual ticket which grants access to a live stream for all panels and events held at BlizzCon. It’s not the same as actually being there, but that doesn’t stop the energy from the crowds hit you as sensational events unfold on the center stage.
Watch this space as news comes in, I’ll be updating it with highlights from the convention along the various trailers. What are you looking forward to from BlizzCon this year? Sound off in the comments!
Day 1:
Day one featured a ton of cool news, at the center being a pair of fabulous trailers. Here is the first trailer for Warcraft:
Please enter the url to a YouTube video.This is just about everything I would have wanted out of the first trailer: part awesome scoop of Warcraft lore and part excellent visual effects. Now beings the hard wait till June 2016.
The next big trailer is the cinematic for the next World of Warcraft expansion: Legion.
Please enter the url to a YouTube video.This trailer was loaded with information about how the next expansion will shake down. An alliance between the Horde and the Alliance? The Burning Legion making a serious offensive against Azeroth? This story has been developing since Cataclysm, and the pay off seems huge. The graphics for the trailer are incredibly beautiful, but to see a main character such as Slyvannis fighting alongside former hated nemesis King Wrynn is breathtaking. Not to mention a new classic, finally. It’s going to be a heck of an expansion.
Alongside all this, pre-purchasing options have launced for WoW: Legion and Overwatch. The important take away is that they actually gave Overwatch a tentative release period: Spring 2016. Not to mention also giving a release period of Legion: on or before September 21, 2016.
On the Overwatch front, we got some interesting news on the closed beta. They dub the game, “perfectly balanced,” and note the average game length to be roughly 7 minutes and thirty seconds. The surprise news was that the game is also releasing on the PS4 and Xbox One simultaneously with the PC.
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Coming sooner is the latest Hearthstone edition, League of Explorers slated for November 12th. This release is similar to the Gnomes vs Goblins and The Grand Tournament expansions, adding new heroes, mechanics and campaign modes. Visit the Hearthstone Facebook page to check out all the new cards that’ll be added.
Please enter the url to a YouTube video.Day 2:
BlizzCon day 2 kicked things into high gear with semifinals and finals competitions for Heroes of the Storm, Hearthstone, and Starcraft II. The first ever Heroes of the Storm world championship was won by team Cloud9, and lead into the announcement of the 2016 circut. Hearthstone and Starcraft II both crowned their world champions; Ostkaka and second time champion sOs, respectively.
The judges have their verdicts with the Contest winners, and just watching the footage from day 1 it was an intense showdown of creativity and dedication. I think it’s a safe bet to say, that the BlizzCon cosplayers can give the SDCC’ers a good run for their money.
Closing out BlizzCon 2015 was a tremendous performance by Linkin Park. The closing acts for BlizzCon are always bittersweet but never lacking in quality and often rivaling the opening acts.
Till next year, BlizzCon!
I’m surprised at how long it takes for some companies to learn that the internet is a thing now, and that a good action should be executed before fan or customer backlash forces them to. This is the case of the male-only championship policy of the International e-Sports Federation (IeSF), how it affected the actions of a Finnish qualifying tournament, and how the internet told them to knock that noise off.
Yesterday afternoon I read some disturbing details on the Hearthstone competition at the Finnish Assembly Summer 2014 eSports tournament coming up at the end of this month.
You had to have two things:
(1) Finnish citizenry
(2) A Y-chromosome
Yes you read that correctly – the Hearthstone tournament was classified as being for Finnish men only. So all those ladies with their two X chromosomes were asked to hit the bricks.
The winner of this tournament would qualify for the IeSF World Championships later this fall, where they will be representing Finland in the contest. So I get the part where you have to be a bona fide Finn to enter the digital ring here. But why – why why why in seven hells weren’t women allowed to play? It’s 2014, and for the life of me I couldn’t figure out why.
PC Gamer, who picked up and later confirmed this information from a member of the Reddit Hearthstone community named Karuta, seemed to be wondering the same thing. So they asked Markus Koskivirta, the head admin for the Assembly Summer 2014 Hearthstone Qualifier:
“Your information is indeed correct, the tournament is open to Finnish male players only. In accordance with the International e-Sports Federation’s (IeSF) tournament regulations, since the main tournament event is open to male players only. This is to avoid possible conflicts (e.g. a female player eliminating a male player during RO8) among other things.”
Oh. So that’s the issue. The IeSF championships are men only. So if a woman wins the Finnish tournament, then they wouldn’t be eligible to compete there. Further, according to the IeSF’s site and Facebook event page, the IeSF even went as far as to have different games for different genders at the worlds. Male competitors will be playing Hearthstone, Dota 2, Starcraft 2, and Ultra Street Fighter IV while the female competitors will be playing Starcraft 2 and Tekken Tag Tournament 2. In this case, The organizers of Assembly Summer 2014 are doing it this way because of IeSF rules, and doing it under protest.
So to make it even worse, women were only to compete in 2 games at the championship level while the men’s division got 4. And not only that, but while they will both be playing Starcraft 2, it won’t be together.
Naturally this caused some waves in the gaming community, as it damn well should. A number of users took the IeSF to task on their Facebook page, and received some answers explanations thinly sliced excuses for those asking questions. Direct from their Facebook page:
“Let me elaborate a bit on the decision to create both male and female competitions. This decision serves two main goals of the IeSF:
1 – promoting female players. We know that e-Sports is largely dominated by male players and females players are actually a portion of the overall player base. By hosting a female-only competition, we strive to promote female gaming on a global scale.
2 – International standards. IeSF is very close to get e-Sports recognized as a true sports like it should be. Part of that efforts is to comply with the international sports regulations. For example, chess is also divided into male / female leagues.
But, we want you to know that we listen to you, and appreciate your feedback! Our efforts does not clash with the community opinion – but on the contrary – we are here for the future of e-Sports and will do our best to promote it as best as we can.”
Ok.
As I tried to bend my head around it all I could come up with were different ways of saying WTF:
Why is an all-female gaming competition the only way one can come up with to highlight and promote female gaming on a global scale? By making it a different thing, what’s being said is that it’s different than men’s gaming, and in this particular case, unequal as well. If equality was a factor to the IeSF, then there wouldn’t be male and female brackets in their Starcraft 2 contests. But there are, and that’s absolutely absurd. The one and singular reason I was able to come up with was that maybe some female gamers would be more open to joining all-female tournaments due to the boy’s club that is e-sports as a whole and the very real sexual harassment that happens in the gaming community. A lot of these cases began coming to light (well, really coming into light publicly) a couple years ago. We remember Aris Bakhtanians’ creepy-as-sin antics at CrossAssault and his defense that sexual harassment was “part of the culture.” And we all remember the steady stream of misogyny and vitriol flowing Anna Sarkeesian’s way just by merely suggesting that the design of female video game characters fit lazy stereotypes and tropes. Last year Starcraft 2 player Eve retired and deleted her social accounts due to sexual harassment. So there may be a lot of points leading to a women’s division being a logical thing to make women feel more comfortable at events. But it still feels wrong.
Then Ben Kuchera over at Polygon actually summed up my thoughts on that far more eloquently than I could: “The onus is on YOU to make every player feel welcome, safe and invited. Segregating the genders is evidence that you have failed at that job, or simply don’t feel you’re up to the task.” I can’t really put it any better than that. Now instead, IeSF had decided to lean into that image and strengthen it further.
Are they trying to do something like weight classes like there are in grappling sports? Is it to make eSports the “true sport” it deserves to be? Well luckily I have some experience in grappling sports, so allow me some words on the matter.
Here’s the thing about e-sports and (hell I’ll say it, someone should) real sports. They’re different. I’m into martial arts and have been so competitively in the past, where we’re divided by gender and weight class in competition. The last time I competed (many moons ago) I fought heavyweight, meaning everyone i was matched up with was like me – men above 219 lbs. Why? Because that’s fair, and a fair contest is what it’s all about. Making me square off against a lightweight weighing in at 130 is crazy, because the odds would be ridiculously stacked in my favor on size and weight. The thing with games on the other hand, especially one like Hearthstone, is that it’s purely a mental exercise in strategy. Hearthstone is just about strategy and fun, where a player gets out the effort they put in. There’s no muscles or weight involved. It’s mind vs mind. A match between two opponents of equal skill would not favor one or the other due to physical prowess or strength. So why can’t everyone compete in an open contest? It’s another message that men and women aren’t on the same level.
Well, with all the posts on the IeSF’s Facebook page and all the backlash on Twitter and Reddit and most social media and the internet at large, As of this morning (Friday July 3, 2014), the IeSF has reversed their position on a men-only championship. In a release on their site today they publicly changed their tune:
On 2nd of July, 2014, the IeSF’s policy about gender division, which separates the female division and the male division, has been brought into question. The IeSF has listened to the gaming community and has carefully considered their opinions. Upon hearing these concerns, the IeSF convoked an emergency session of the IeSF Board to respond.
As a result, IeSF shall have two event categories: “Open for All” events and events that are reserved for women. The events which were initially set aside as the male division will now be open to all genders, and the events which were initially set as the female division will remain as they were.
The IeSF Board addressed its reason for maintaining events for women, citing the importance of providing female gamers with ample opportunities to compete in e-Sports—currently a male-dominated industry. Female gamers make up half of the world’s gaming population, but only a small percentage of e-Sports competitors are women. The IeSF’s female-only competitions aim to bring more diversity to competitive play by improving the representation of women at these events. Without efforts to improve representation, e-Sports can’t achieve true gender equality.
Well damn.
Is it the ideal scenario? No, not really. I mean don’t get me wrong, I’m very pleased that the main championship is now open to all and that everyone has a chance to play for the title. But it still classifies a women’s division as a separate entity from the main championship. Arguments can be made for it along the same data I presented a little ways back up this page, but it’s a band-aid on a much deeper wound.
The problem is a culture that prevents everyone to feel safe and included as part of that culture. While change – albeit very slow change – is happening, that culture has a long way to go for real intrinsic transformation into a self-policing community where everyone feels welcomed, and more importantly, safe. And until that’s achieved, more and more of these band aids will have to be applied. And while yes, they may stop the bleeding for a short time, the underlying cut will still remain. I wish there were answers for an easy fix, but systemic change is anything but a speedy process.
While the IeSF made a change for the main championship, it took a great amount of internet backlash to do it. The fact still remains that without input from the masses, they themselves thought a men only championship was a good idea. So I’ll call this a good step in the right direction, but with a long way to go for the community.
Tushar Nene
Staff Writer
@tusharnene